Is the Chipotle IQ Test Really Worth It?
If you’re a Chipotle fan, then you might have heard of their rather interesting but tempting Chipotle IQ Test—a trivia test for those whose scores supposedly offer rewards. For such a prize in the form of free burritos and bowls and other menu items, many Chipotle fans jump to this quiz when it’s released. Is the Chipotle IQ Test worth your time?
In this article, we will speak about what the Chipotle IQ Test is, how it works, and if this even worth trying. We will talk about tips to help you ace the test, earn some rewards without spending a penny, and at the end of the day, know clearly if this quiz is a must-try or just a simple marketing gimmick.
What Is the Chipotle IQ Test?
The Chipotle IQ Test is an online quiz designed by Chipotle Mexican Grill to test your knowledge about the company. A wide array of topics that include brand history, menu items, sustainability initiatives, sourcing practices, and general trivia about the restaurant are provided in the test.
Why Chipotle Created the IQ Test
The Chipotle IQ Test is such a smart marketing approach. Here it engages customers by challenging them to test their knowledge about the brand as they reward their loyalty in terms of free food. For Chipotle, it’s the mechanism of equipping consumers with proper knowledge about their brand values and products while keeping them engaged.
The quiz is usually live during the special promos, and the people answering the questions right within the time limit will be rewarded with free menu items or whatever rewards. The time for taking the prizes is very limited, so one must be among the early ones to take the quiz at its launch time.
Is the Chipotle IQ Test Worth It?
Advantages of the Chipotle IQ Test
Free Rewards
Perhaps the greatest incentive to take the Chipotle IQ Test is the possibility of getting free food. Chipotle rewards well performers with free burritos, bowls, tacos, chips, and drinks. This is a decision that should not be made twice for heavy Chipotle consumers – the chance to get free food from your favorite restaurant is always a win.
A Fun Challenge
Above all, besides the benefits, taking the Chipotle IQ Test is just one funny challenge meant to push your knowledge about the brand. Perhaps being a Chipotle aficionado, it might be quite enjoyable and even satisfying to answer those questions ranging from the menu, sustainability practices, to ingredients sourced. You might even uncover some hidden fact or another thing you did not know!
Brand Connection
The IQ Test generates an engagement in the brand. Chipotle utilized the quiz to inform its customers about “Food with Integrity,” ensuring ingredients and meat were sustainably sourced, non-GMO, and raised humanely. It is an opportunity to find out what makes Chipotle different in the fast-casual restaurant world.
Boost Your Brain
Even when you lose the rewards, though, the quiz makes you more informed of Chipotle’s values and conducts business. For the people who care about the companies that are putting importance on sustainability and ethical practices, it deepens your appreciation for the food you’re eating.
The Disadvantages of Chipotle IQ Test
Lack of Reward System
The Chipotle IQ Test has a finite reward. So although you may ace the test if others answer correctly quickly enough before you do, you stand to gain absolutely nothing. The chances of getting something for free rest solely with how fast you take the quiz as soon as it’s opened.
Not Easy to Ace
While the quiz might seem almost too easy, don’t think it’s going to be a walk in the park. In fact, there are some questions that can be pretty tricky. It really just depends on how exposed you might have been to Chipotle’s sustainability initiatives, or certain ingredients. If you are not an avid Chipotle lover or don’t do much research beforehand, you might feel frustrated while trying to get a good grade.
Time-Dependent
The test is timed, so you have to not only correctly answer all the questions but also do it pretty fast. If you’re not good at trivia with speed, then this may be quite an annoying experience.
Verdict: Is It Worth It?
If you are a frequent Chipotle visitor and you like trivia, then yeah-the Chipotle IQ Test is totally worth it. It is a pretty enjoyable activity, especially if one is already familiar with the brand. Conversely, if one is not very fast in taking the test or finds trivia stressful, perhaps this is not the best use of one’s time. Deciding on whether it’s an enjoyable activity or if one will be motivated by the chance to score some free food determines all.
How to Win
If you are ready to take the leap and go for Chipotle IQ Test, use the following next tips to come out as a winner:
1. Read Chipotle’s Website and Social Media
Before the quiz goes live, learn the menu, sources of ingredients, and sustainability initiatives by Chipotle. Most IQ Test questions are based on these factors. A good starting place would be Chipotle’s website and especially the “Food with Integrity” section.
2. Follow Chipotle on Social Media
You may know that Chipotle usually announces when they’re launching the IQ Test through their social networks. If you follow them on Twitter, Instagram, or Facebook, you’d find out about the test right away, so you won’t miss the opportunity of taking it before the rewards run out.
3. Take the Quiz Early
Since the stakes of clearing the Chipotle IQ Test are minimal, timing is everything. Take it as soon as you hear that the test has been released as fast as you can. That way, your chances of getting some free food will be maximized.
4. Prepare using Trivia Quizzes
If you’re unsure of your trivia skills, be sure to practice the online quizzes ahead of time to improve your knowledge and speed. There are many online unofficial Chipotle trivia quizzes to try before the big day.
5. Keep Your Wits About You
You might have a timed test; however, keeping calm and being sharp on all questions on the test will prevent you from making mistakes. Subsequent careless mistakes might deprive you of a clean score if you rush through the test.
Final Words: To Take the Chipotle IQ Test or Not?
More than anything, the Chipotle IQ Test is a fun and engaging way that the brand connects to its customers. For fans of Chipotle, the test itself is worth taking—especially with a possible chance to win some free grub. Regardless, the test itself offers a fun challenge that educates and broadens your knowledge of the brand and its values.
However, you would not be as excited about the test if you’re not a trivia buff or a regular at Chipotle. It is because the rewards are relatively few and the nature of the quiz doesn’t encourage you to look forward to taking any chances and perhaps leaving with some prizes.
However, in this case, the possibility of exploring one’s favorite brand and winning exciting rewards cannot be turned down easily. If you are a Chipotle admirer and enjoy testing your iq, then attempting the Chipotle IQ Test can be highly rewarding-literally.
Frequently Asked Questions
1. How do I take the Chipotle IQ Test?
Normally, the link of the Chipotle IQ Test is available online when there is an announcement about it. Chipotle would just post the announcement on their social networking sites and website, and anyone can easily access the test link the moment it’s open.
2. What would I win if I passed the Chipotle IQ Test?
Normally, the free food items are issued in reward by Chipotle based on first-come, first-serve basis; hence taking the test at an early time would increase the chance of winning.
3. How long does it take to complete the Chipotle IQ Test?
Testing usually is time-bound. However, it may differ. The test may take less than 10 minutes to complete. It is so because this is the multiple choice test where all you have to do is select the one you think right in a few seconds.
4. What kind of questions are asked in a Chipotle IQ Test?
The questions may be broad, such as asking about the Chipotle menu, sourcing of ingredients, their sustainability programs, and even the company’s history. Brush up on these topics before taking the exam.
5. Can I retake the Chipotle IQ Test?
Generally, you are only allowed to take the test once per promotion. In addition, the number of rewards is pretty limited. If you do not pass or miss those rewards, you have to wait for the next promotion of IQ Test in order to retake the examination.